MolyAds

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Performance Marketing & Media Buying Agency

Profitable Traffic. Predictable Leads. Scalable ROI.

MolyAds buys and optimises traffic across Facebook, Google, native, pop & push, email, SMS and SEO for finance, solar, home improvement, nutra, insurance, ecommerce and 20+ other high-converting verticals. You get customers. We obsess over the margins.

HQ in Agra, India · US partnerships desk in New York · Campaigns live in 40+ countries

$48M+

Ad spend managed

2.6M+

Leads & calls delivered

25+

Verticals scaled

Campaign performance dashboard
Blended ROAS4.8x
Leads today1,284
Cost per lead−37%
Monthly profit$212,480
Traffic sources we buy at scale every day
Meta AdsGoogle AdsTikTokMicrosoft AdsYouTubeTaboolaOutbrainMGIDRevContentPropellerAdsZeroparkRichAdsSnapchatPinterestRedditEmailSMSSEOMeta AdsGoogle AdsTikTokMicrosoft AdsYouTubeTaboolaOutbrainMGIDRevContentPropellerAdsZeroparkRichAdsSnapchatPinterestRedditEmailSMSSEO
$0M+

Ad spend managed

0M+

Leads & calls generated

0+

Profitable verticals

0+

Traffic sources & networks

0x

Average client ROAS

MolyAds media buying team
Live campaign analytics
9+Years buying
performance traffic

Why Choose MolyAds

Media Buyers Who Think Like Business Owners

Most agencies sell clicks and impressions. We sell profit. MolyAds was founded by affiliate marketers and media buyers who spent years risking their own money on Facebook, Google, native and push traffic. That's why every campaign we run is measured by one thing: how much money it makes you after ad spend.

Today we manage multi-million-dollar budgets for brands, lead buyers, networks and affiliates across finance, home services, health, insurance and ecommerce, combining a full in-house creative studio, compliance-first funnels and data engineering that tracks every dollar from click to revenue.

Profit-First KPIs

We optimise for CPA, ROAS and margin, never vanity metrics.

In-House Creative

UGC, video, statics, advertorials and landers built weekly.

Compliance Built-In

TCPA, FTC, platform policies and consent on every lead.

Full-Funnel Tracking

CAPI, postbacks, call tracking and CRM revenue data.

Paid Social & Search Media Buying
Native, Pop & Push Optimisation

Traffic Sources

Every Traffic Source That Prints Profit, Under One Roof

We don't marry a single platform. We go wherever your buyers are cheapest to reach. Our media buyers manage campaigns daily across social, search, native, pop & push, email, SMS and organic search, and move budget to whatever is producing the best margin this week.

Facebook Ads
4.2xAvg. ROAS
-38%CPL vs. baseline
72hTo first data
Meta · Facebook · Instagram · Messenger

Facebook & Instagram Ads That Turn Scroll Into Sales

Meta is still the largest pool of buyable attention on the planet: more than three billion people across Facebook, Instagram, Messenger and the Audience Network. We build campaigns that let Meta's algorithm find your buyers fast, then we feed it the creative volume and clean conversion data it needs to keep CPAs low as budgets grow.

  • Advantage+ Shopping & lead campaigns built for scale
  • Conversions API + offline CRM conversion feedback
  • 20–60 fresh UGC & static creatives every month
  • Instant Forms with qualifying questions & SMS verification
  • Special Ad Category compliance for finance, housing & credit
Best-performing verticals on this source
SolarHome ImprovementEcommerceInsuranceNutraDebt Relief
Explore Facebook Ads
Google Ads
312%Avg. ROI on search
9.4/10Avg. Quality Score
-27%CPC reduction
Search · Performance Max · YouTube · Display

Google Ads That Capture Buyers at the Moment of Intent

When someone types "bathroom remodel near me" or "personal loan with bad credit" they are telling you exactly what they want. Google Ads lets us be the first answer. We build search-led accounts that buy the highest-intent clicks profitably and use Performance Max and YouTube to widen the funnel once the core is printing money.

  • Intent-mapped Search campaigns with SKAG-style control
  • Performance Max with clean asset groups & brand exclusions
  • Local Services Ads & call-only campaigns for home services
  • Enhanced conversions + offline conversion import
  • Feed optimisation for Shopping & Merchant Center
Best-performing verticals on this source
Bathroom RemodelRoofingPersonal LoansLegalEcommerceInsurance
Explore Google Ads
SEO
+186%Organic traffic (12 mo)
1,400+Page-one keywords
$0Cost per click
Technical · Content · Local · Links

SEO That Compounds Into Free, Predictable Traffic

Paid traffic stops the day you stop paying. SEO keeps working. We build search assets (money pages, comparison content, local landing pages and authority links) that rank for buyer keywords and lower your blended acquisition cost every single month.

  • Technical SEO audit & Core Web Vitals fixes
  • Commercial keyword mapping & content clusters
  • E-E-A-T content written by niche specialists
  • Local SEO, Google Business Profile & citations
  • White-hat digital PR and niche-relevant link building
Best-performing verticals on this source
Home ImprovementFinanceHealthLegalEcommerceSolar
Explore SEO
Native Ads
118%Avg. campaign ROI
2.1BMonthly reach
$0.18Avg. CPC
Taboola · Outbrain · MGID · RevContent · Yahoo

Native Advertising That Reads Like Content and Sells Like Crazy

Native ads sit inside the editorial feeds of major news and lifestyle publishers, reaching hundreds of millions of readers who are in a curious, browsing mindset. Paired with a strong advertorial or quiz funnel, native is one of the most scalable cold-traffic channels for nutra, home services, finance and insurance.

  • Taboola, Outbrain, MGID, RevContent & Yahoo DSP
  • Advertorial, listicle & quiz pre-landers
  • Daily site-ID / widget optimisation and bid shading
  • Thumbnail & headline testing at scale
  • Compliance-reviewed claims and disclosures
Best-performing verticals on this source
NutraSolarInsuranceDebt ReliefWindow ReplacementHome Improvement
Explore Native Ads
Email Marketing
38xAvg. return per $1
97%Inbox placement
31%Revenue from flows
Lifecycle · Broadcast · Affiliate Mailing

Email Marketing That Turns Every Lead Into Long-Term Revenue

Email is still the highest-ROI channel in digital marketing, often returning $36–$42 for every dollar spent. We build owned email programmes that monetise leads you have already paid for, recover abandoned carts, re-engage cold subscribers and promote offers to permission-based lists.

  • Domain warm-up, SPF / DKIM / DMARC / BIMI setup
  • Automated flows: welcome, cart, post-purchase, win-back
  • Daily broadcast monetisation with offer rotation by EPC
  • Engagement-based segmentation & list hygiene
  • CAN-SPAM, GDPR & suppression-list compliance
Best-performing verticals on this source
EcommercePersonal LoansNutraSweepstakesInsuranceEducation
Explore Email Marketing
SMS Marketing
98%Open rate
2.3xLead contact rate
< 30sSpeed to lead
Two-way SMS · MMS · Lead Follow-up

SMS Marketing With 98% Open Rates and Instant Response

Text messages are opened within minutes, not hours. SMS is the fastest way to confirm appointments, re-engage unfinished applications, recover carts and push time-sensitive offers. We build compliant SMS programmes that drive revenue without burning your list.

  • Speed-to-lead automations that text within seconds
  • Two-way conversational SMS & appointment booking
  • Cart recovery and promo flows for ecommerce
  • 10DLC registration, TCPA consent & quiet hours
  • Link tracking & revenue attribution per message
Best-performing verticals on this source
Payday LoansRoofingBathroom RemodelSolarEcommerceInsurance
Explore SMS Marketing
Pop & Push Traffic
$0.35Avg. eCPM
74%Avg. campaign ROI
60+Geos tested
Popunder · Web Push · In-Page Push · Domain Redirect

Pop & Push Traffic That Delivers Volume at the Lowest CPMs

Pop-under and push notification traffic offer huge, cheap volume across Tier 1, Tier 2 and Tier 3 geos. In the wrong hands it burns money. In ours it is a precision tool for sweepstakes, apps, VPNs, utilities, nutra and finance lead-gen, driven by ruthless data and whitelist-based buying.

  • PropellerAds, Zeropark, RichAds, Galaksion & more
  • Zone-level whitelists, blacklists & bid automation
  • Creative rotation with rules-based optimisation
  • Tracker-based anti-fraud & bot filtering
  • Tier 1–3 geo expansion for profitable offers
Best-performing verticals on this source
SweepstakesMobile Apps & VPNNutraDatingAuto InsuranceiGaming
Explore Pop & Push Traffic

Beyond the big 7

Plus 12 More Channels in Our Media-Buying Stack

Diversification protects your business. When one platform gets expensive or changes its rules, we already have proven funnels running on others.

TikTok Ads

Native-feeling UGC, Spark Ads and TikTok Shop campaigns that reach Gen Z and millennial buyers at some of the lowest CPMs in social.

YouTube & CTV

Skippable in-stream, Shorts and connected-TV campaigns that build demand and retarget viewers who are ready to buy.

Microsoft (Bing) Ads

Older, higher-income search audiences at lower CPCs than Google. A goldmine for insurance, finance and home services.

Snapchat Ads

Full-screen vertical video and lead ads for apps, ecommerce and youth-skewing offers with strong swipe-up intent.

Pinterest Ads

Planning-mindset audiences for home décor, remodeling, fashion and wellness, with shoppable product pins.

Reddit & X Ads

Community-targeted campaigns that reach niche enthusiasts in finance, gaming, tech and fitness subreddits.

Programmatic & DSP

Open-exchange, PMP and retargeting buys through The Trade Desk, DV360 and StackAdapt with first-party audience data.

Pay-Per-Call

Inbound call campaigns with IVR qualification and call tracking for insurance, legal, debt relief and home services.

In-App & Mobile

App-install and in-app inventory via AppLovin, Unity and Mintegral, optimised for installs, events and LTV.

Influencer & UGC

Creator partnerships and whitelisted creator ads that borrow trust and supercharge paid social performance.

Direct Media Buys

Fixed-price placements on newsletters, niche publishers and podcasts that your competitors can't easily copy.

Display & Retargeting

Cross-device retargeting that brings back abandoned visitors and lifts conversion rates across every channel.

Verticals & Niches

Profitable Verticals We're Scaling Right Now

We go deep, not wide. These are the affiliate and lead-generation niches where our team has proven funnels, buyer relationships and creative libraries, so your campaign starts from a winning baseline instead of a blank page.

Finance & Personal Loans Scaling

Finance & Personal Loans

Installment loans, personal loans and credit offers. Pre-qualified applicants routed to licensed lenders in real time.

Payout modelCPL / CPA
Top sourcesGoogle, Email, Native
Payday & Short-Term Loans Profitable

Payday & Short-Term Loans

Short-term and cash-advance lead generation with ping-tree monetisation and real-time lender matching.

Payout modelCPL (ping-tree)
Top sourcesEmail, SMS, Push, Native
Nutra & Supplements Scaling

Nutra & Supplements

Weight management, keto, gut health, joint support and beauty supplements sold via straight-sale funnels.

Payout modelCPS / CPA
Top sourcesNative, Facebook, Push, Email
Solar Energy Scaling

Solar Energy

Residential solar appointments and exclusive leads for installers across high-sun, high-rate US states.

Payout modelCPL / Appointment
Top sourcesFacebook, Native, Google
Bathroom Remodel Scaling

Bathroom Remodel

Bath and shower remodel, walk-in tub and tub-to-shower conversion leads for national and regional brands.

Payout modelCPL / Appointment
Top sourcesGoogle, Facebook, Native
Window Replacement Profitable

Window Replacement

Energy-efficient window and door replacement leads with homeowner and project-scope qualification.

Payout modelCPL / Appointment
Top sourcesFacebook, Native, Google
Roofing Profitable

Roofing

Roof replacement and repair leads, storm-damage campaigns and inbound calls for roofing contractors.

Payout modelPay-per-call / CPL
Top sourcesGoogle LSA, Facebook, Call
Home Improvement Scaling

Home Improvement

HVAC, gutters, siding, kitchen, flooring, walk-in tubs and home security leads for contractors and networks.

Payout modelCPL / Pay-per-call
Top sourcesGoogle, Facebook, Native, SEO
Ecommerce & DTC Scaling

Ecommerce & DTC

Scaling Shopify and DTC brands with Meta, TikTok, Google Shopping, email and SMS for profitable ROAS.

Payout modelROAS / Rev share
Top sourcesFacebook, TikTok, Google, Email
Health & Wellness Profitable

Health & Wellness

Telehealth, hearing aids, dental, vision, mental wellness and medical device lead generation.

Payout modelCPL / CPA
Top sourcesFacebook, Google, Native
Insurance & Medicare Scaling

Insurance & Medicare

Auto, home, life, final expense, Medicare and ACA leads plus live transfers for agencies and carriers.

Payout modelCPL / Pay-per-call
Top sourcesFacebook, Google, Pop & Push
Debt Relief & Credit Repair Profitable

Debt Relief & Credit Repair

Debt settlement, consolidation, tax relief and credit repair leads and calls with debt-level qualification.

Payout modelPay-per-call / CPL
Top sourcesNative, Facebook, Call

Live Campaign Board

Campaigns We're Running & Which Ones Are Profitable

Full transparency. Here's a snapshot of the campaign types currently live across our managed and in-house media-buying portfolio, the traffic mix behind them and how they're performing.

Campaign / VerticalGeoTraffic MixModelStatusROI
Solar: Homeowner Leads
US · CA, TX, FL, AZFacebook + NativeCPL Scaling 168%
Bathroom Remodel Appointments
US · 32 statesGoogle Search + FacebookAppointment Scaling 142%
Roofing: Inbound Calls
US · Storm beltGoogle LSA + Call-onlyPay-per-call Profitable 134%
Personal Loans
US · UKGoogle + Email + SMSCPL / CPA Scaling 121%
Window Replacement
US · NationwideFacebook + NativeCPL Profitable 118%
Short-Term Loans (Ping-tree)
US · Legal statesEmail + SMS + PushCPL Profitable 112%
Debt Relief: Live Calls
USNative + FacebookPay-per-call Profitable 109%
Nutra: Gut Health Straight Sale
US · CA · AUNative + PushCPS Scaling 96%
Medicare & Final Expense
USFacebook + Pay-per-callCPA Profitable 92%
Auto Insurance Quotes
USPop & Push + GoogleCPL Scaling 87%
Ecommerce: Home Gadgets
US · UK · EUFacebook + TikTokROAS Scaling 4.6x ROAS
VPN & Utility Apps
Global · 40+ geosPush + In-AppCPI Profitable 74%
Sweepstakes SOI
Tier 1–3Pop & PushCPL Testing 58%

Indicative 90-day figures from Q3 2026. ROI = (revenue − media cost) ÷ media cost. Results vary by offer, payout, geo and budget.

Our Tech Stack

Enterprise Tracking. Zero Guesswork.

Every click, lead, call and sale is tracked server-side from the first impression to the final rupee or dollar of revenue. We connect ad platforms, trackers, call systems and your CRM so budget decisions are made on real profit data, every single day.

  • Server-side tracking that survives iOS and cookie restrictions
  • Real-time postbacks between networks, trackers and ad platforms
  • Consent certificates and lead validation on every submission
  • Live client dashboards with spend, revenue and ROI by campaign
RedTrack
Voluum
Everflow
Ringba
Klaviyo
Google Analytics 4
Conversions API
Enhanced Conversions
TrustedForm
Jornaya
HubSpot
Shopify
Figma
AI Creative Lab

How We Work

Our 4-Step Process to Profitable Scale

01

Offer, Funnel & Market Audit

We study your offer, payout, margins, competitors' ads and the landing-page journey to find the fastest path to profit and the traffic sources most likely to win.

03

Launch, Test & Learn

We launch structured tests across angles, audiences, placements and geos with controlled budgets, then cut losers fast and double down on early winners.

02

Creative & Landing Page Build

Our copywriters, designers and UGC creators produce ad creatives, advertorials, quizzes and landing pages, with server-side tracking wired up before a dollar is spent.

04

Scale, Optimise & Report

Winning campaigns are scaled horizontally and vertically, creatives are refreshed weekly and you get live dashboards plus a weekly strategy call.

Sagar Tiwari, Founder & CEO of MolyAds
Sagar TiwariFounder & CEO, MolyAds

Founder's Message

“We Don't Give Clicks. We Give Profit.”

Most businesses don't need more traffic. They need traffic that pays for itself. That's the promise I built MolyAds on: every campaign we touch is measured by the money it puts back in your bank account, not by impressions, likes or vanity metrics.

  • Founder-led strategy: I personally review every new client's offer, funnel and media plan.
  • Skin in the game: we run our own affiliate campaigns, so we know what works this month, not last year.
  • Long-term partnerships: most of our clients have been with us for 2+ years.
Sagar Tiwari
Talk to Our Team

Case Studies

Results We've Delivered

41% Lower Cost per Appointment

Solar · Facebook + Native

41% Lower Cost per Appointment

3x Booked Appointments YoY

Bathroom Remodel · Google

3x Booked Appointments YoY

$40k → $350k Monthly Revenue

Nutra · Native Advertorials

$40k → $350k Monthly Revenue

+64% Backend Revenue per Lead

Personal Loans · Email + SMS

+64% Backend Revenue per Lead

2,800 Qualified Calls in 90 Days

Roofing · Pay-Per-Call

2,800 Qualified Calls in 90 Days

4.6x Blended ROAS at Scale

Ecommerce · Meta + TikTok

4.6x Blended ROAS at Scale

9,000+ Calls During AEP

Medicare · Pay-Per-Call

9,000+ Calls During AEP

Engagement Models

Two Ways to Work With MolyAds

Hire us to run your ad accounts, or let us buy the media ourselves and pay only for results. Either way, our incentives are tied to your profit.

Managed Media Buying

$2,500/Month

Plus a % of ad spend. For brands and lead buyers who want a senior team running their own accounts.

Get Started
  • Dedicated media buyer + strategist
  • All channels: Meta, Google, native, push
  • 15–40 new creatives every month
  • Landing pages, CAPI & tracking setup
  • Live dashboard + weekly strategy call
Performance Partnership

CPL/CPA

For advertisers and networks: we fund the media and get paid per qualified lead, call, sale or install.

Get Started
  • Zero upfront media risk for you
  • Pay per lead, call, sale or install
  • Compliant, consent-verified traffic
  • Real-time postback & call tracking
  • Scalable daily caps across geos

Testimonials

What Our Clients & Partners Say

Our Team

The Media Buyers Behind Your Growth

Sagar Tiwari

Sagar Tiwari

Founder & CEO, Head of Strategy

Agra, India
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Ankit Sharma

Ankit Sharma

Head of Media Buying

Agra, India
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Priya Verma

Priya Verma

Creative Director, UGC & Copy

Agra, India
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FAQ

Frequently Asked Questions

MolyAds is a performance marketing and media buying agency. We plan, launch and scale paid campaigns across Facebook, Google, native, pop and push, email, SMS and SEO for lead generation, ecommerce and affiliate offers. We handle the strategy, creatives, landing pages, tracking and daily optimisation, so you get profitable traffic, not just clicks.

We specialise in high-performing performance verticals: finance and personal loans, payday and short-term loans (in legal geos), nutra and supplements, solar, bathroom remodel, windows, roofing and wider home improvement, ecommerce, health and wellness, insurance and Medicare, debt relief, mortgage, legal, auto, education, travel, apps and more. See the Verticals page for the full list.

Both. Brands and lead buyers can hire us on a managed-service retainer, where we run your ad accounts. Advertisers and networks can also work with us on a performance basis (CPL, CPA, pay-per-call or revenue share), where we buy media with our own budget and get paid per result.

For managed campaigns we recommend at least $10,000 per month in ad spend so we can test properly and reach statistical significance. Performance partnerships have no minimum. We just need a converting offer with clear payout terms and caps.

Paid channels such as Facebook, native and push usually show meaningful data within 3–10 days and profitable optimisation within 2–4 weeks. Google Search can be profitable in the first month. SEO is a long-term channel that typically compounds from month 3–6 onward.

Compliance is built into every funnel: TCPA one-to-one consent, 10DLC registration for SMS, CAN-SPAM and GDPR for email, FTC endorsement rules, platform Special Ad Categories for credit, housing and employment, CMS rules for Medicare, and strict geo-restrictions for regulated products like short-term loans and iGaming.

We use server-side tracking (Meta Conversions API, Google enhanced conversions), postback-based trackers such as RedTrack, Voluum and Everflow, call tracking via Ringba or Retreaver, plus GA4 and your CRM. You get full transparency and access to dashboards.

Yes. On managed engagements your ad accounts, pixels, audiences, landing pages and creatives belong to you. We work inside your Business Manager and accounts, so you keep all data and assets if we ever part ways.

Still have questions?

Talk to a senior media buyer, not a salesperson. We'll review your offer and tell you honestly which traffic sources can make it profitable.

Talk to an Expert
MolyAds strategy session

Insights

Media-Buying Insights & Playbooks

Ready to Scale Profitable Traffic in Your Vertical?

Tell us your offer, vertical and target CPA. We'll send a free traffic-source recommendation and media plan within 48 hours.

MolyAds is a performance marketing and media buying agency headquartered in Agra, India, helping brands, lead buyers and affiliates in the US, UK, Canada, Australia and India scale profitable traffic.

Results shown on this website are from past campaigns and are not a guarantee of future performance. All campaigns are run in compliance with applicable advertising platform policies and laws, including TCPA, CAN-SPAM, GDPR and FTC guidelines. Regulated products (loans, insurance, iGaming, crypto) are promoted only in jurisdictions where permitted.

Copyright © 2026 MolyAds. All Rights Reserved.